Lauren Lulu Taylor

 

About 

 

Lauren 'Lulu' Taylor is a photographer and foodpreneur based in Auckland New Zealand. She has lived in the U.S., France, London, and Italy and in each place became totally immersed in the local culinary scene.

 

She is founder and CEO of the award-winning artisanal food company Secret Kiwi Kitchen.

 

Her books include (available on Amazon):

 

 

Lulu offers her expertise for consultancy in recipe and cookbook development, digital marketing, and FMCG (Fast-Moving Consumer Goods) strategies. With a wealth of experience in crafting culinary creations, producing compelling digital narratives, and understanding the intricacies of consumer goods, Lulu brings a unique perspective to every project.

 

 

Media Mentions

Cooking the Books podcast: Starting a baking business with $1000, a home printer, and glue sticks

 

If you’re trying to do well with money, of course it helps to have more coming in the door. One of the ways people choose to pursue that is by starting their own business.

It can be a game changer if you do well because the rewards are all yours – no middle manager taking a slice.

But it’s also far from easy.

 

 

Today’s guest knows all about how to get creative in order to find success.

Their not homeowners, so they weren’t able to take the standard route of trying to extend the mortgage in order to get business funding.

 

Instead, $1000 of savings, some glue sticks and a home printer had to do the job.

They’re also in the food business, so they had to get licences and rent commercial kitchens.

 

And yet they’re building success, getting into major supermarket chains, and being approached by overseas outlets.

Even better, the new business gives them a level of flexibility that allows them to combine work and family life in a way that works for them.

 

For the latest podcast, I talked to Secret Kiwi Kitchen founder Lauren Lulu Taylor.

 

For the interview, listen to the podcast here.

Editor’s note: This article has been lightly edited from its original version to protect the privacy of a former business partner.